If you are selling expertise in one form or another then content marketing is an essential part of your marketing mix these days. To stand out in your field you need to have an online presence where you share your expertise and demonstrate your talents. We refer to it as 'authority marketing' as it's specifically done to raise your profile as an authority in your market.
Today we cover 3 guiding principles that are good to keep front of mind with your authority marketing efforts
In this episode:
To stand out in your field u need to have an online presence where u share ur expertise & demonstrate ur talents. #authoritymarketing #contentmarketing
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