Why is it that so many allied health business owners shy away from content marketing?
In this episode I chat with Brett Jarman, business and content strategist and CEO and founder of Help Me Leverage and Experts On Air, which produces this podcast.
He specialises in helping business owners build their reputation through content marketing, or ‘authority marketing’ as he likes to call it. He’s a firm believer that the more of a reputation you have, the easier business will be, and it doesn’t have to be difficult.
Brett is also the author of ‘Soul Operator - How to Be Your Own Boss and Build a Business With Purpose’.
In this episode, he shares his knowledge of the content marketing space and how it can benefit any business, especially those in the allied health sector.
In this episode:
More obvious forms of content marketing besides a blog are social media - Facebook, LinkedIn, Twitter and Instagram. I would encourage allied health business owners to think beyond those and think of speaking as a form of content marketing.
SUBSCRIBE FOR UPDATES VIA EMAIL OF THE PRIVATE PRACTICE MADE PERFECT PODCAST
We'll let you know via email when we release new episodes