How (and Why) a Content Plan Will Help Maintain Momentum

In the last episode, I gave you a rough outline of the four/five stages of authority marketing, so it is, preparation, producing, publishing, promoting and in the fifth stage is repeat. You go back to preparation, producing, publishing and promoting.

We talked about the early stages of preparation, if you haven't listened to that episode, I would encourage you to go back. It's not critical that you hear that before you hear this one, but some of the stuff I'm going to cover may make more sense if you listen to that episode first.

In this episode:

  • How to create a content plan
  • What tools you can use to help implement your plan
  • Setting your themes - what you need to know
  • How to process your themes (or choose your mode)
  • What the different types of format are
  • How to choose your platforms
  • How to create your schedule 

A solid content planning session every six months reaps rewards with your authority marketing efforts. #contentmarketing #authoritymarketing #brandawareness #authorityelevator

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