What do you have to do to win an award as “Digital Person of the Year". When I came across Joe Purves’ profile on LinkedIn, which included mention that he was a winner of the AMY Award for "Digital Person of the Year" for 2017-18 it piqued my curiosity.
It sparked a conversation that ended up with me interviewing Joe for the Authority Accelerator podcast.
Joe’s profile describes him as ‘a curious and passionate digital creative professional, specialising in Responsive Websites, iOS Apps, Android Apps, TV Apps and Creative Campaigns’.
While he certainly is that, after our interview I can say that there is a lot more to Joe than ‘digital creative professional’.
I would add to that description, a tireless businessman with a knack for creating and leading teams to do great things. Joe and his team at Digital Media Group (DMG), which has now merged with Geronimo, another leader in digital media, is behind a lot of the apps that Australians use on an everyday basis, CommBank, ABC iview and Stan among others.
And despite his gruelling work schedule, Joe is a prolific networker. If you connect with him on LinkedIn, don’t be surprised if you get messages from him at 1 am. And it probably won’t be sent while he’s sitting up in bed on his smartphone. It will be while he’s on a break before he puts in another hour or two of work.
What we didn’t cover on the interview, but I do know to be true, are that Joe likes clean air, crayons, Photoshop and carrot juice with ginger. I’m with him on all of those except Photoshop (It does great things but I’d rather someone else drive it than me).
And Joe dislikes cold weather and Comic Sans. We agree on both of those!
I hope you enjoy the episode. Here’s a taste test of what we cover...
Bringing the right team on board to merge the business
The growth of Joe’s business and the surprise he had with how quickly and big they have grown
Joe delves into detail about how he was involved in mobiles before smart phones came out
The frustrations of working for mobiles before they became smartphones
Joe explains how he grew his team of 12
The different roles Joe played within his business and the importance of mentoring
Joe explains how he has never been a control freak but rather a collaborator
Joe’s true passion is in creation and design
The importance of having a strong client relationship and some examples of Joe’s clients
The product that will help change the world
The different industries that Joe’s client are
The agile and collaborative way Joe and his team work
Harmonising the business goals with user needs
Geronimo is designed for the people therefore they can span across different industries
The importance of a project manager within the business
When you isolate the client that’s when issues start to happen, have the client join you on the journey
How Joe copes with the volume of projects
Joe explains the importance of making sure they’re happy, healthy and connected
The challenge in building the right team
The ridiculous hours Joe has been working and his strategy for weaning those hours down
Why you have to see an app as a business
Joe Purves on winning ‘digital person of the year’
Joe’s motto is to design with purpose
We are proud to celebrate this episode by making the following contribution of 500 days of access to life-saving clean water to people in Malawi. through our partnership with B1G1.
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