Joe Purves – The Tireless Digital Creative

Joe Purves - The Tireless Digital Creative

What do you have to do to win an award as “Digital Person of the Year". When I came across Joe Purves’ profile on LinkedIn, which included mention that he was a winner of the AMY Award for "Digital Person of the Year" for 2017-18 it piqued my curiosity.

It sparked a conversation that ended up with me interviewing Joe for the Authority Accelerator podcast.

Joe’s profile describes him as ‘a curious and passionate digital creative professional, specialising in Responsive Websites, iOS Apps, Android Apps, TV Apps and Creative Campaigns’.

While he certainly is that, after our interview I can say that there is a lot more to Joe than ‘digital creative professional’.

I would add to that description, a tireless businessman with a knack for creating and leading teams to do great things. Joe and his team at Digital Media Group (DMG), which has now merged with Geronimo, another leader in digital media, is behind a lot of the apps that Australians use on an everyday basis, CommBank, ABC iview and Stan among others.

And despite his gruelling work schedule, Joe is a prolific networker. If you connect with him on LinkedIn, don’t be surprised if you get messages from him at 1 am. And it probably won’t be sent while he’s sitting up in bed on his smartphone. It will be while he’s on a break before he puts in another hour or two of work.

What we didn’t cover on the interview, but I do know to be true, are that Joe likes clean air, crayons, Photoshop and carrot juice with ginger. I’m with him on all of those except Photoshop (It does great things but I’d rather someone else drive it than me).

And Joe dislikes cold weather and Comic Sans. We agree on both of those!

Digital Media Global
Digital Person Of The Year Joe Purves

I hope you enjoy the episode. Here’s a taste test of what we cover...

  • Bringing the right team on board to merge the business

  • The growth of Joe’s business and the surprise he had with how quickly and big they have grown

  • Joe delves into detail about how he was involved in mobiles before smart phones came out

  • The frustrations of working for mobiles before they became smartphones

  • Joe explains how he grew his team of 12

  • The different roles Joe played within his business and the importance of mentoring

  • Joe explains how he has never been a control freak but rather a collaborator

  • Joe’s true passion is in creation and design

  • The importance of having a strong client relationship and some examples of Joe’s clients

  • The product that will help change the world

  • The different industries that Joe’s client are

  • The agile and collaborative way Joe and his team work

  • Harmonising the business goals with user needs

  • Geronimo is designed for the people therefore they can span across different industries

  • The importance of a project manager within the business

  • When you isolate the client that’s when issues start to happen, have the client join you on the journey

  • How Joe copes with the volume of projects

  • Joe explains the importance of making sure they’re happy, healthy and connected

  • The challenge in building the right team

  • Flexible workplace

  • The ridiculous hours Joe has been working and his strategy for weaning those hours down

  • Why you have to see an app as a business

  • Joe Purves on winning ‘digital person of the year’

  • Joe’s motto is to design with purpose

JS Health App
AMY 2017-The National

Useful Links

We are proud to celebrate this episode by making the following contribution of  500 days of access to life-saving clean water to people in Malawi. through our partnership with B1G1.

Please rate and review The Authority Accelerator Podcast on your
preferred app


We'll let you know via email when we release new episodes