Message to Market – Authority Marketing

Your reputation in the marketplace is directly proportional to your exposure to your audience. Content marketing (aka inbound marketing) is one of the most valuable tools you can use to reach new clients and to stay front of mind for your current clients. At Experts On Air, our focus is on authority marketing - creating content that positions you as a recognised authority in your market place.

The rewards of authority marketing are proven. Not only does authority marketing enhance your reputation, but it also helps raise your value in the market, and smooth out cash flow by creating more consistent lead flow.

However, you have to invest time to produce the content, and, more importantly, you have to invest time to promote the content. That’s where we come in. We take 90% of the production and promotional effort off your hands so you can play to your strengths and do what you do best (and what earns you the most).

And if you so choose, we can even create the content for you and help grow your email list so you can concentrate on higher value activities in your business. Browse through our offerings below then book a time for a free Authority Audit Session where we’ll explore your needs in more detail.

The Influencer

Be seen where it matters so you can be recognised as a thought leader in your market


Content Sharing
LinkedIn, Facebook, & Twitter  posting

Content Design
Custom social media images

Monthly reporting on key metrics
Website visits
Social media engagement
List growth

Content Requeueing
Fill gaps in your social schedule with previously published content

Content creation & publishing
4 Blog posts (or show notes) per month
Content editing

Monthly email newsletter

Podcast Production

  • check
    4 episodes per month
  • check
    Weekly podcast syndication
  • check
    Podcast hosting & promotion on ExpertsOnAir.fm
  • check
    Show art creation
  • check
    Professionally recorded show intro & outros with music
  • check
    Produce & publish show notes on your blog
  • check
    Monthly reporting

OR

Loud & Proud

Be seen and heard where it matters so you can create a position of preeminence in your market


Content Sharing
LinkedIn, Facebook, Twitter posting (plus Instagram and Pinterest if needed)

Content Design
Custom social media images
1 new Infographic every 3 months

Monthly reporting on key metrics
Website visits
Social media engagement
List growth

Content Requeueing
Fill gaps in your social schedule with previously published content

Content creation & publishing
4 Blog posts (or show notes) per month
Content editing

Content repurposing
Create infographics, lead magnets, videos

Monitor social media accounts

Lead magnet creation & promotion
1 new magnet every 3 months

Fortnightly email newsletter

4 x YouTube videos created and posted per month

4 x SlideShare posts per month

Podcast Production

  • check
    4 episodes per month
  • check
    Weekly podcast syndication
  • check
    Podcast hosting & promotion on ExpertsOnAir.fm
  • check
    Show art creation
  • check
    Professionally recorded show intro & outros with music
  • check
    Produce & publish show notes on your blog
  • check
    Monthly reporting

Syndicate content to relevant sites

Content curation & sharing

Content audit and update
6 monthly audit of existing content and updates to attract search engine interest


OR

Get Published 

Been planning to write a book ‘one day?’ We can help speed up that process and leverage your book content with our Get Published Program. Book a time for a free Discovery Call to find out more.