Getting booked as a guest on someone else’s podcast is an ideal way to build your brand, spread your message and get more leads. You get to leverage other people’s audiences and build your reputation, simply by talking about what you know best.
But it takes work. First you have to research your market to identify the ideal podcasts for you to be on. Then you need to find out who the hosts or producers are.
Then you have to approach the host or producer with just the right pitch to pique their interest and to stand out from all the other pitches they get on daily basis.(Which can be a bit awkward if you’re a little shy or don’t want to ‘big note’ yourself). Then you play the waiting game, cross your fingers that they’ll reply, follow up, and so on.
All of this takes time and can be a bit hit and miss. And even if you are successful, you have to repeat the whole process on a consistent basis to get a regular flow of interview opportunities. But there is an easier way...
Just as being a guest on someone else’s podcast positions you as an expert to their audience, having an agent representing you positions you as a more highly valued expert to the host.
This makes you stand out from other interview requests and:
To start we’ll need you to submit an expression of interest via the form below for us to represent you as a podcast guest of interest. Once we’ve reviewed your application we’ll conduct an initial interview to confirm suitability and agree on a level of service.
Then we’ll move to the onboarding stage where we’ll dig a little deeper and determine an initial hit list of podcast hosts to approach. After that we’ll create a one page Expert Profile which we’ll use to pitch you to potential hosts. Once done we’re ready for action...
We approach potential hosts and coordinate your guest interview
You do the interview
We follow up with host after interview for feedback and to check on publication dates
We provide you with social media collateral for you to promote your guest appearance prior to and following the episode broadcast. (Depending on your level of service with us, we’ll even post the collateral for you).
We provide you with a recording of the episode for you to use on your website or for promotional purposes (subject to host approval)
Leveraging other podcasts is an ideal way to spread your message with minimal effort, and it’s an ideal stepping stone to creating your own podcast. Whether you do each option by yourself or use Experts On Air, the workload is considerably less as a guest but with the added benefit of more widespread exposure.
(Leveraging Other People’s Audiences)
(Building Your Own Audience)
Even better, why not do both? Host your own podcast and leverage other podcasts by being a guest. We can help with both. Contact us if you’d like more information about that.
We currently have limited opportunities for experts seeking representation. Just submit your details on the form below and we’ll get back to you once your expression of interest has been reviewed.
During the onboarding process, we will create a list together of ideal podcasts for you to appear on but this does not guarantee an appearance on any or all of the podcasts on that list. Our agents will approach some or all of those on the list but will also approach others deemed suitable from time-to-time. Your acceptance as a guest is ultimately up to the host and/or producer of the target podcast but we will make our best efforts to get you on those that are on your preferred list.
No. We find that audience size is not a reliable indicator of effectiveness. Many podcasts have small but loyal and committed audiences that produce better results than larger 'fan-based' podcasts. If you are looking to appear on a mass audience podcast, you may be better to work with a PR agent instead.
No. We target any of the hundreds of thousands of podcasts in current in production if we think you might be a fit for their audience.
There is a one-off setup fee of $AU250 then a fee of $350 per episode booked. You can also prepurchase bookings in bundles of 10 for $AU3000, saving you $AU500. These bundles do not have an expiry date.
* (+GST for Australian customers)
The number of interviews booked per month will depend on the package or level of subscription service chosen by you. NB - The number will be based on the number of interviews actually booked during that month. Due to host schedules, the actual recording may not take place during that month.
We're glad you asked. If you jump over to here, you'll find a page where you can register your interest in having us find guests for you. You are of course also welcome to register an expression of interest in having us represent you as a guest on other people's shows also