Ben Fewtrell Interview - Building A Better Business Authority Accelerator

Ben Fewtrell Interview – Building A Better Business

Do you ever wonder where you sit on the business owner spectrum? You may be a business owner but there’s a thin line between successfully running a business and just being self-employed.  I interviewed Ben Fewtrell, co-owner of MaxMyProfit, who told me business owners who are merely their own employees is more common than you […]

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Joe Purves - The Tireless Digital Creative

Joe Purves – The Tireless Digital Creative

What do you have to do to win an award as “Digital Person of the Year”. When I came across Joe Purves’ profile on LinkedIn, which included mention that he was a winner of the AMY Award for “Digital Person of the Year” for 2017-18 it piqued my curiosity.It sparked a conversation that ended up […]

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Social Serving. An Interview with Adam Houlahan EOA

Social Serving. An Interview with Adam Houlahan

On today’s episode, Adam Houlan shares his social media insight. Adam is the CEO of a digital marketing agency and International Keynote Speaker specialising in Social Media for business. Adam has written three books; The LinkedIn Playbook, Social Media Secret Sauceand a collaboration with about 30 other authors called Better Business, Better Life, Better World. […]

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Making Interview Connections With Jessica Rhodes and Margy Feldhuhn

On today’s episode, Jessica Rhodes and Margy Feldhuhn share insight on the podcasting world. Jessica started the world’s first podcast booking agency in 2013. Jessica was motivated to start a home-based business. Since starting, the business has grown from a virtual business to a full brick and mortar operation. Jessica started as virtual assistant booking […]

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Less is More. Done is Better Than Perfect

Yes, we’ve renamed the podcast The Authority Accelerator. If you listen in to this episode you’ll learn why that is and how you will benefit from it.Download mp3. SUBSCRIBE HERE: Email | iTunes | Stitcher | Subscribe on Android | Player.fm | RSSIn this episode: Why Less is MoreHow to reduce overwhelm and confusion about what to […]

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Setting Expectations From Your Authority Marketing Efforts

Setting Expectations From Your Authority Marketing Efforts

Marketing and sales is a numbers game but often we pursue the wrong numbers. Social media In particular often diverts our attention from the real game, making sales, to a false game, chasing likes and shares, etc.Likes and shares are great but in and of themselves they are meaningless. Hence why they are often referred […]

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Finding the Middle Ground of Thought Leadership

Finding the Middle Ground of Thought Leadership

Thought leadership can be a scary prospect. It’s one thing to know your subject matter well, but to call yourself a thought leader? That can seem like a stretch for most. After all, that spot’s already been taken hasn’t it?This is why you might struggle to maintain momentum with your authority and content marketing efforts. […]

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How (and Why) a Content Plan Will Help Maintain Momentum

In the last episode, I gave you a rough outline of the four/five stages of authority marketing, so it is, preparation, producing, publishing, promoting and in the fifth stage is repeat. You go back to preparation, producing, publishing and promoting.We talked about the early stages of preparation, if you haven’t listened to that episode, I […]

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