Strap yourselves in for a very insightful chat about marketing and sales with Samantha Pickering. She believes that compassion and creativity are the two key ingredients - not numbers and statistics. It was refreshing to hear such a human take on a process that is so often misunderstood.
** Remove the focus from yourself and make the conversation about your lead/customer.
In this episode of Business Brain Food you will learn:
** How to use systems to create empathy
** The value of customers who bought elsewhere
** The differences between sales and marketing
** The art of connective conversation
** The exploratory phase of sales
Call to action:
Samantha is living proof of what can be achieved if you approach your sales and marketing like a human being rather than like a robot. Empathy is the key!