Marketing and sales is a numbers game but often we pursue the wrong numbers. Social media In particular often diverts our attention from the real game, making sales, to a false game, chasing likes and shares, etc.
Likes and shares are great but in and of themselves they are meaningless. Hence why they are often referred to as ‘vanity metrics.’ And for a consultant or coach looking to build a business, they can often be a distraction. The prospect of something going viral and creating a flood of leads may sound attractive, but for most consultants or coaches, a flood of leads isn’t actually what you need. A handful of leads can often be more than enough up until you are truly ready to leverage.
In this episode:
Marketing and sales is a numbers game but often we pursue the wrong numbers. #authoritymarketing #contentmarketing #inboundmarketing #marketing
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