The What, Who and Why of Authority Marketing

The What, Who and Why of Authority Marketing

If you’re good at what you do, you shouldn't need to do marketing, right? Wrong. If you're a consultant, speaker, author, thought leader – or anyone who makes a living being paid for your expertise – then you should be engaged in what’s know as ‘authority marketing’. But what exactly is authority marketing? And why should you be doing it?

In this post and on this podcast episode, we explore the What, Who and Why of Authority Marketing. You’ll discover how it really is the most simple, inexpensive and effective tool you should be looking at right now to grow your authority based business.

In this episode: 

  • No matter how good you are at what you do, you can’t assume it makes you memorable
  • What is authority marketing?
    Micro Celebrity - A micro celebrity can walk down the street and nobody knows him. But if he goes to a conference where his peers are, a good portion of them will recognise him. Being known in your industry is one of the goals of authority marketing.
  • If you can elevate your position to a micro celebrity status, it will put you in demand.
  • Who needs authority marketing?
  • 4 reasons why you should use authority marketing
  • How authority marketing supports not interrupts
  • How authority marketing builds the attractor factor

The What, Who and Why of Authority Marketing #authoritymarketing #contentmarketing #betheexpert #expertisesells #businesssuccess #bangyourdrum #standoutfromthecrowd #microcelebrity

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