If you’re good at what you do, you shouldn't need to do marketing, right? Wrong. If you're a consultant, speaker, author, thought leader – or anyone who makes a living being paid for your expertise – then you should be engaged in what’s know as ‘authority marketing’. But what exactly is authority marketing? And why should you be doing it?
In this post and on this podcast episode, we explore the What, Who and Why of Authority Marketing. You’ll discover how it really is the most simple, inexpensive and effective tool you should be looking at right now to grow your authority based business.
In this episode:
The What, Who and Why of Authority Marketing #authoritymarketing #contentmarketing #betheexpert #expertisesells #businesssuccess #bangyourdrum #standoutfromthecrowd #microcelebrity
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